Your First Product Identifier: GTIN, SKU, Barcode, EAN and UPC
Do you need a barcode or GTIN for a new product? Separate SKU, GTIN, EAN, UPC and the barcode carrier, then follow the right first-identifier sequence.
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Sources
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EU law
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Standards body
Route-level claims were checked on 7 September 2026. Product-specific answers should be checked against the applicable legislation and current sector guidance rather than inferred from this page.
Does this reach your products?
Give ActivateDigital one product and it works out which obligations apply from the product's own character, and says which it cannot decide.