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Digital Link

GTIN in. GS1 Digital Link and QR out.

Build the address a scan resolves to, and read back what it encodes, before anything is printed. What happens when you scan

Build a Digital Link

Built in your browser. Nothing is registered.

A white bottle with a QR label beside a hand holding a phone showing charts.
GS1 Digital Link/01/05012345000015 and its QR

A Digital Link starts with your GTIN. GS1 UK issues GTINs in the UK, with the barcodes that carry them. Use your own, so the link on the pack points at a product only you can speak for.

Get one from GS1 UK ↗Already have one? Check it →

What a GS1 Digital Link is

A web address that carries the same identifiers a barcode does, so one QR code can be scanned at the till and opened on a phone.

How it readshttps://id.example.com/01/09506000134352/10/ABC123 says: GTIN 09506000134352 (key 01), batch ABC123 (key 10). A serial number would add /21/ and the serial. The keys are the same GS1 Application Identifiers used in GS1-128 and DataMatrix.
Whose domainYours, or a resolver you choose. The domain is where a scan lands, so it decides who controls what the code points to for the life of the product.
QR code or DataMatrixBoth can carry it. A QR code with a Digital Link opens on any phone camera. Retail tills are moving to read 2D codes under GS1's Ambition 2027.
Digital Link and a passportA Digital Product Passport needs a data carrier that resolves to the passport. A GS1 Digital Link is a common way to do that, though the regulation does not mandate one standard for every category.

Digital Link questions

Do I need my own resolver?Not to start. Leave the resolver empty and the link uses GS1's own resolver at id.gs1.org. Put your own domain in when you want to decide where a scan lands for the life of the product.
Why is my GTIN 14 digits in the link?The standard carries a 14-digit GTIN. A shorter one gets leading zeros, which do not change the number, so a 13-digit EAN and its padded form are the same product.
Is the GTIN checked first?Yes. A number with a wrong check digit is refused rather than turned into a code, and where one digit is the problem the tool shows the number that would be valid.
What can I download?The QR code as PNG or SVG, the identity as a JSON file, or all of it together with the link as one ZIP.
Can I add a batch or serial number?Not here. This builds the product-level link from the GTIN. A batch adds /10/ and a serial adds /21/ after it, as the example above shows, and both belong to the record behind the product rather than to the artwork.
Will an ordinary phone open it?Yes. A QR code holding a Digital Link reads as a web address in any phone camera. What the person sees next is decided by the resolver and the page it sends them to.

What this tool settles

It runs where you are, on what you give it, and tells you the answer immediately. No account, no upload and no record kept.

Free toolsNo account, no card. Use them now.

GTIN CheckerPassport ReadinessImage metadataImage inspectorAll products

The address is the part worth settling

Settle it before the symbol, not after, and check whether PPWR packaging information can share one carrier. Build the governed record behind it

Build a Digital LinkPublish a passport now