What this work costs, and who can tell you
A passport programme costs questions before it costs money, and most of those questions land on somebody outside your business. The software half has a published price that two app markets independently agree on. The other half has no published price anywhere we looked, and neither does the half that comes back every year.
On this page
The short answer
The cost of getting a textile catalogue ready for a passport is a count of questions, not a count of products. Most of the work is asking somebody something and then recording the answer in a form that survives being asked again. A licence fee sits on top of that. It is the smaller half and the more predictable one.
The two halves behave differently, which is why quoting them as one number goes wrong. Software cost follows whatever unit you are billed in. Question cost follows how many distinct facts your range rests on, which is usually far smaller than your catalogue, and how many of those facts belong to somebody upstream, which is the part you do not control.
So the useful estimate is not a price per product. It is a count of questions and a judgement about how reachable the people who can answer them are.
One thing about that count before the detail. It is not a single event. Every answer you gather has an owner upstream who can change it, a document that runs out and a label that has already been printed, so a passport programme has a first year and then it has every year after it. The published estimates price the first year. This page prices both halves where it can and says where it cannot.
Why there is no published figure
Preparatory work funded by the European Union went looking for exactly the number this page is about. It interviewed four small businesses and four passport service providers. It reported that it could not obtain quantified cost data, because the providers were unwilling to give figures for commercial reasons and because some of them did not yet know.
That is worth reading slowly, because the obvious misreading is the wrong way round. The people who could not answer were the suppliers of the service. What the study records is a supply side declining to price its own work at a point when the work is not fully defined, which is a finding about a market rather than a finding about the businesses that would buy from it.
Eight
interviews behind the finding that no quantified passport cost data could be obtained
Four small businesses and four passport service providers. The result is the absence of figures rather than a rate, and the sample is small enough that the sample size belongs in every sentence quoting it.
SourceCIRPASS, A study on DPP costs and benefits for SMEs, version 1.0, March 2024Checked 28 August 2026
It also sets the standard for everything below. Where a figure exists, it is an estimate published by a party with something to sell, and this page says so each time. Where no figure was found by us, the page says that instead of rounding the absence up into a number. How the estate decides what counts as established, and what it does with a figure it cannot trace to a method, is set out on how we know.
What is published, and by whom
Three kinds of figure circulate, plus one published absence. None of the three is a measurement of what this work costs a business like yours, and each is useful for something different.
| What is published | What kind of figure it is | What it can tell you |
|---|---|---|
| A vendor's year one estimate for a small brand | Vendor estimate | It runs from about €2,650 to about €10,100 in a first year, quoted against a stated catalogue of twenty products, with a lower annual figure after that. Its own breakdown puts most of the money in gathering and assessing information rather than in software or printing, and that breakdown is the useful part. The total is not divided by the catalogue size here, because dividing it manufactures a precision nobody measured. |
| A vendor's market benchmark bands | Vendor estimate | Its lowest band puts a compliance only programme under €15,000 a year. The two bands above it run from that figure to €100,000, and then upward from €100,000 with no ceiling given. Those upper bands describe programmes far larger than one small range. They are the anchor that makes a small brand assume this is out of reach, and they are answering a different question. |
| Listing prices in two commerce app markets | Observed prices | Passport applications on two independent platforms have converged on roughly ten to twenty euro per shop per month. Ten of them share six published reviews between them, so what is established is the asking price rather than the demand. |
| The interview study above | A stated absence | More useful than the other three, because it explains why they are estimates. It also names who declined to answer, which is the fact that keeps the absence from being read as a verdict on anybody's business. |
Read together they say something quite clear. The software is cheap and its price is settled. The work around the software is where the money goes, and that is the half nobody has priced.
There is a fourth thing worth knowing about the published prices, which is that they agree with one another more than they disagree. Across the independent European anchors we collected, the annual asking price for a compliance oriented programme clusters into one band rather than scattering across the map. We are not printing that band here. A price anchor is only worth anything when every point in it carries the address it came from and the date it was read, and that transcription has not been done, so the figures stay in our research record until it is. What publishes today is the shape: several parties who did not consult each other have landed in the same region, which tells you the category has a price. It does not tell you that the price is yours.
The second calibration comes from next door. Tidying product data, deduplicating it and getting it consistently attributed is not a new market. It has been sold under other names for years, and the published asking prices in that adjacent category sit at a fraction of the figures quoted for passport programmes. That ratio is in the research record on the same condition, and it is the shape that matters rather than the multiple. A reader being quoted for a passport programme is partly being quoted for data work that already has a market price, so asking a seller which half of the quotation is which is a fair and answerable question. Put it to us as readily as to anybody else.
The one item on this page with a real price list behind it
Almost everything above is somebody's estimate. Identifier allocation is not. If you want machine readable identity on your goods you join a national issuing organisation, and that organisation publishes a fee table you can read before you commit to anything. It is among the smallest costs here and it is the only one you can look up.
The awkward part is that the fee tables do not agree across borders. Of the three national member organisations we read, one prices by turnover band with an allocation capacity attached to the band, one prices on capacity and turnover together, and one states that its fee is independent of how many codes you use. A brand whose range runs to a wide size and colour matrix therefore pays for that width in some countries and does not pay for it in others, on nothing more than where the business happens to be incorporated. We looked for a vendor proposal or an industry model that prices that asymmetry and did not find one, which is a statement about where we looked rather than a claim that none exists.
The amounts are not on this page. The fee pages were read as published pages, the figures sit in our research record, and each will be transcribed with the date it was read before any of it appears here. Two disciplines travel with them when they do. Any total for a catalogue of a given size is derived from a fee shape rather than quoted from a price list, and it carries the word derived wherever it appears. And the cost of being allocated identifiers is kept apart from the cost of a code whose destination can be changed after printing. Those are two products with two bills. They are quoted together often enough to be worth prising apart in writing.
What the work looked like when we measured it
We ran our resolution pass over a test catalogue of 34 variants. Across those variants the full attribute set comes to 748 cells. On that test catalogue 363 of the 748 resolved without anybody being asked anything, because the answer was already in the catalogue or followed from something else that was.
The remaining 385 cells on that test catalogue were covered by 24 distinct questions, which is close to sixteen cells for every question asked. That ratio is the number a person actually wants when they ask what this costs, because it answers how many times they will be interrupted. One answer about a fabric lands on every row that fabric appears in.
Seven attributes resolved for nobody on that test catalogue. Each of the seven was waiting on evidence that has not been created anywhere rather than on a better integration, so no amount of software moves them and no licence fee buys them.
These are our own figures on our own test catalogue. The pass has not been run against a customer catalogue, so none of this is a customer outcome, a platform wide rate or an average of anything. Take the shape rather than the ratio.
Why these counts carry no source row
They are ours. Nobody else measured them, there is no public document to send you to and there is not going to be one, so they sit in ordinary prose with the catalogue they came off named in the same breath. Every other number on this page belongs to somebody who published it, and that party is named in the sources below.
What a real buyer asks for, and at which moment
An abstract question count is easy to argue with, so here is a concrete one. We read a set of retailer supplier manuals, the documents a large buyer hands a supplier before the first order goes in, to see what product data a funded and contractually enforced request actually contains.
The structure is the finding rather than the contents. The questions are not one list handed over once. They arrive at four separate moments, they belong to different people inside the supplier, and only two of the four repeat.
Two things follow for anybody counting questions. The first is that the material a passport wants sits almost entirely in the first two moments, which are answered once per supplier and once per style, and not in the two that repeat with trading volume. That is the same finding as our own test catalogue reached by a different road, and it is why counting styles rather than sellable units is the right instinct.
The second is that some of those items run on a clock. They are due a stated number of days before or after an event, and a late answer is an operational failure rather than a data quality problem. We are not reproducing the intervals, because each is stated per manual and per version, and the versions sit in our research record rather than in transcribed form.
Read this with its limit attached
These are enterprise onboarding documents. They are written by large buyers for suppliers who have already signed a trading agreement, and a small brand selling through its own store never receives one, never fills one in and is never measured against one. None of the manuals we read asks for a passport either. What they ask for is the trade data a buyer has always needed, and that is exactly why they are useful here: they show what a serious product data request looks like when nobody in the room is thinking about a regulation.
Which of these questions are worth putting to your own supply chain, and how far up it is reasonable to go before the answers stop being obtainable, is a separate judgement from what they cost. It is worked through on how far up the chain you actually need to go.
The same answer, written down in four places
The other thing those documents show is where an answer ends up. Composition and origin are not captured once. In the sets we read they are written on a sample form during development, again on a specification sheet, again on a certificate that has its own issuer and its own validity, then onto the physical label that goes into the garment.
Four
places one composition and origin answer is written down before any passport exists
A sample form, a specification sheet, a certificate and the physical label, counted across the retailer supplier document sets we read. It counts capture points in those documents. It is not a measurement of how often a business collects the same attribute twice, and no study measuring that was found by us.
SourceRetailer supplier manuals and onboarding requirement setsChecked 28 August 2026
That count is about documents rather than about behaviour. It does not say how often any particular business re-keys an attribute, and this page carries no figure for that, because no study measuring it was found by us. What it does say is that four separate artefacts have to agree with one another before a passport is even in the picture, and that a passport is a fifth. Where the four already disagree, the passport does not create the disagreement. It publishes it.
What it costs to keep, which is the half nobody prices
Every public costing page we read prices a first year. A first year is easy to sell because it has a shape: a subscription, an onboarding fee, a one off data load. Almost none of the real work has that shape.
The work comes back. Suppliers change, fabrics change between seasons, a test report is about a sample tested on a date, and a carrier printed onto a swing tag is an object with a print run behind it. Below are the six recurring items we could name, against whether anybody publishes a price for them.
| The recurring item | What brings it back | Published price found by us |
|---|---|---|
| Supplier data acquisition | A supplier changes, a mill changes or a season changes the fabric. Each change reopens the question the last answer closed, and it reopens it with the same person who was slow to answer the first time. | None found |
| Attribute remediation | An answer that was right when it was recorded can be wrong later. A value found to be wrong has to be corrected everywhere it was published, which includes places you no longer control. | None found |
| Laboratory substantiation | A test report describes a sample tested on a date. It does not stretch to next season's input, so a claim resting on it needs testing again when the input moves. | None found |
| Artwork and carrier change | A code on a label or a swing tag is a physical object with an artwork cycle, a print run and stock already made. Changing what it says means changing a thing rather than a record. | None found |
| Legal review | What must be said and what may be said both move. Somebody competent has to read each change and work out what it does to what you have already published. | None found |
| Persistence | The address has to keep answering long after the sale. Somebody is paying for a resolver, a domain and a membership for as long as the goods are in the world. | One condition, no amount |
The last row is the only one with anything published against it, and what is published is a condition rather than a price. One identifier issuing organisation states in its own fee material that product data remains linked for as long as membership is renewed annually.
Read the conditional half rather than the promise. The guarantee is real and it lasts exactly as long as somebody keeps paying, which makes persistence a subscription with a very long tail rather than a property of the code. What happens at the point where nobody is paying is the subject of when the link dies.
So an honest budget has two lines rather than one. There is a first year, which the published estimates describe in their own way. And there is a standing cost that nothing we read has priced, which is not the same as its being small. If you are reading a quotation, the question worth asking is not what the first year costs. It is which of those six items the quotation still covers in year three.
What actually moves the number
Four things change the count. None of them is the software.
- How much of your catalogue is already true. A field holding what its name says resolves for nothing. A field holding an internal code, a guess or a value somebody typed in a hurry costs a question and then a correction. Which of your existing store records already hold a usable answer, and which only look as though they do, is worked through on the platform guide this page sits under.
- How many distinct facts your range rests on. A style made in six sizes and four colours is one composition question and twenty four sellable units. Counting units tells you how much printing you face. Counting facts tells you how much asking you face. Which of the two is also the number of passports has not been settled, and that is the subject of how many passports a range needs.
- How reachable the people upstream are. The same question costs an email to a mill you have worked with for a decade and costs months to a supplier you buy from through an agent. Nothing on your side of the relationship changes that, which is covered on getting evidence out of a supplier.
- How many of your attributes have no answer anywhere. These are the cheapest to identify and the most expensive to pretend about. Recording one as unanswerable, with the reason, costs an afternoon. Discovering it late costs a reprint.
None of the four is knowable from a price list, and all four are knowable from your own catalogue, so if you want the count for yours rather than for ours you can run the same pass against your own catalogue.
Four numbers this page does not carry
- A cost per product. No primary figure for one was found by us, the published estimates carry a catalogue size in the same breath as their total, and dividing one by the other invents a rate that neither party measured.
- A figure broken down by how big a business is. Nothing we read supports one. The obligations in this area are written in terms of what a business does rather than how large it is, and a cost figure sorted by headcount would imply a structure the evidence does not have.
- An average. One test catalogue is one catalogue. An average needs a population, and publishing a mean of a single measurement would be a presentation choice dressed as a result.
- Any promise about your effort. Our resolution figures describe what happened on our test catalogue when the pass ran. They are a shape you can reason with, not a floor, a ceiling or a guarantee.
Nothing added to this page since it was first written changes any of the four. The identifier fees, the anchor band and the recurring items above are observed prices and named cost items, and none of them is an estimate of what you will pay. Handled this way an absence is a position rather than an omission. The reasoning behind that, and what has to happen before any of these four becomes publishable, sits on how we know.
How to estimate it yourself, in an afternoon
You do not need a vendor to get within range of your own number. You need three counts and one mark, and every one of them comes out of your existing catalogue.
- Count styles, not variants. Sizes and colours multiply your catalogue and mostly do not multiply your questions, because composition, origin and care belong to the style.
- Count the facts that belong to somebody else. Go through one representative style and mark every attribute whose answer lives with a supplier. That mark is your upstream workload, and it does not shrink when you buy software.
- Count the attributes nobody can answer. Write each one down with the reason it cannot be answered. A recorded absence with a reason is usable evidence. A blank cell is a problem you will meet again later.
- Mark the answers that will not hold still. Go back over the same style and mark every answer that moves when a season turns, a supplier changes or a certificate runs out of validity. That mark is your recurring cost, and it is the line the published estimates leave out.
Those counts are your estimate. They are also the inputs any quotation you receive should turn on, so they are worth having before you read one.
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Sources
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Research findingRelevant provisions reviewed
The work funded by the European Union that went looking for passport cost figures and reported that it could not obtain them, from eight interviews conducted in the second half of 2023. The report was opened at its own address in this pass, and what was read is the interview base and the passage recording the refusal. The rest of it was not read and no wording from it is quoted here.
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Vendor estimateOfficial source confirmed, detailed review pending
A passport vendor's published year one estimate for a small brand, published 10 February 2026. It is an estimate by a party that sells into the work it is estimating, and the page names it as one. Our account of it reached this page through the estate's own research record rather than a direct read, so the row is second hand.
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Vendor estimateRelevant provisions reviewed
A second vendor's published market benchmark, quoted here only for its lowest band. Its address is now registered and the page carrying the bands was opened in this pass, which replaces the earlier second hand account. The bands are described by their own publisher as indicative, and they are an estimate by a party that sells into the work it is estimating.
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Observed pricesRelevant provisions reviewed
Published listing prices and published review counts for the passport applications in two independent commerce app markets, as surveyed on 27 August 2026. Evidence of what is being asked and of how little has been bought. It is market behaviour and it is never authority on what the law requires.
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Identifier issuer published fee, allocation and continuity materialIssuer termsRelevant provisions reviewed
The published fee, allocation and continuity pages of national identifier issuing organisations, read as published pages for the shape of their fee tables and for the continuity statement. Three organisations were read and they price on three different bases. The amounts are held in our research record and are not published on this page, because each needs transcribing with the date it was read first. Fee variation across the organisations we did not read is unknown.
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Retailer supplier manuals and onboarding requirement setsBuyer requirement setRelevant provisions reviewed
Retailer supplier manuals, read for the stage and clock structure of what a large buyer asks a supplier for and at which moment. What was read is that structure and the places one product fact is captured. One current version of one manual is unread, the intervals are stated per manual and per version and are not reproduced here, and none of the manuals read asks for a passport.
Help someone else make sense of product passports.