Protect
Same unit. Three cities. 28 minutes.
Scans add signals around each identity, so duplicate or impossible journeys show up.
How ActivateProtect works →Digital Product Passport software
An engine that builds your passport with you
Welcome backYou're in Access pending
Welcome back
Start a product record, then continue in your workspace.
The market is already being tracked for you, and Knowledge updates now come straight to your inbox. Product access is pending approval. We'll email you the moment it's ready.
Six ways in: a file, a photograph, a barcode, a code, your store, or nothing at all.
Business radarWorkspace
Pick up where you left off.Nothing here yet. Your first record starts the moment access opens.
Bring what you have. The engine builds the governed record. You activate it.
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No giant forms and no rebuilding your data first. Start from the systems, documents, images and codes you already use.
Got a GTIN? It gives the strongest product identity to resolve against, and it’s one every major retailer will accept. No GTIN yet? Get one from GS1 UK ↗ Already have one? Check it →
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In the store Established Calculated One answer Five questions
Textile passport03
Approve the record and publish. The passport goes live on dppcode.org at its own GS1 Digital Link, with the 2D code your customer scans.
Governed record → Published edition → Public identity
Organic Cotton Crew Tee, published at its GS1 Digital Link. Scroll it here or open the real one.
Open the live passport Build a GS1 Digital Link ↗
After activation
You came for the passport. The same governed identity can now protect your products, measure what better product data earns and keep your partners on the current record. Join us in building truly data-driven products.
Same unit. Three cities. 28 minutes.
Scans add signals around each identity, so duplicate or impossible journeys show up.
How ActivateProtect works →Did better product data change the outcome?
Join product, passport, retail, media and sales data on the same identities.
How ActivateMeasurement works →Launching with a retailer? Send one link.
Partners see the current approved data and pack. You decide who sees what.
Keep the identity useful after launch.
Through updates, repair, resale and recall.
Build on the activated identity.
Consumer, retailer and operational experiences from the same record.
Governed identity for other systems.
Give your systems and AI agents product identity they can trust.
Already activated products? Open Workspace →
Our methodology, regulatory guidance and product data research, kept current.
Upload what you already have. See what the engine builds. Then decide what you want to do with it.