01Input
Start with any input.
Nothing needs cleaning first.
Product codeSpreadsheetPDFImageMarketplace Feed
Built around 22 attributes anticipating ESPR for textiles
Turn any product input into a Digital Product Passport, GS1 Digital Link and retailer data packs.
Welcome backYou're in Access pending
Welcome back
Start a product record, then continue in your workspace.
The market is already being tracked for you, and Knowledge updates now come straight to your inbox. Product access is pending approval. We'll email you the moment it's ready.
Six ways in: a file, a photograph, a barcode, a code, your store, or nothing at all.
Business radarWorkspace
0products
—complete
—retail ready
Pick up where you left off.Nothing here yet. Your first record starts the moment access opens.
How it works
Input. Activate. Deploy
02{Activate}
Activate business intelligence.
Turn fragmented product information into the insights, comparisons and opportunities that matter.
ReadinessComparisonOpportunityAction from you
Tracked vs EU Reg 2026/1778
Up to 87% AI-resolved
03Deploy
Deploy where you need it.
One prepared record, shaped for wherever it has to go.
PassportDigital LinkRetailer PackConsumer PackIntelligence Pack
Every passport gets a Digital Link a scanner can open
Output
One Foundation.
Many Deploys
The Digital Product Passport is one destination, not the ceiling.
Deploy to
Trail Shell JacketGoverned product record
Identity5012345678900
Composition78% recycled wool
OriginPortugal
CareMachine wash 30°C
CertificationRWS
Structured, evidenced and reusable
✓ Verified
Trail Shell JacketGTIN 5012345678900
Materials78% recycled wool
CareWash 30°C
Recyclability88%
Passport · Published
The consumer-facing record behind the code, published and reachable.
GTIN 5012345678900
Digital Link
One code on pack that resolves to the passport, the manual or whatever you point it at next.
retailer_submission.csvReady
GTIN5012345678900
Composition78% recycled wool
Weight438 g
OriginPortugal
Carbon12.8 kg CO2e
Shaped to what a named retailer asks for, with the gaps listed before you submit.
shop / trail-shell-jacket
Trail Shell Jacket
78% recycled wool
RWS certified
Claims you can put on a product page, because each one is backed by evidence.
Trail Shell Jacket
Record completeness
92%
Attributes evidenced
20/22
Category position
Above median
Benchmarked
Claims unlocked
4
Newly supportable
Where the product sits in its category, and what to fix next.
Find-out More
Knowledge Hub
In the market
What people are asking
I run a small business, what do I need to do?
A practical route through the rules, the data and the evidence, sized for a smaller product business. Read on
Do these rules apply to my business?
Which role you hold, which market you sell into and when any of it reaches your business. Read on
What does a passport need to contain?
Every attribute, what counts as a correct value and where that value usually comes from. Read on
What does scanning the code actually open?
The passport itself, how a scan reaches it and what keeps it reachable afterwards. Read on
What do these terms actually mean?
Every passport, Registry, identity and data-carrier term in plain words, each linked to its explanation. Read on
EU DPP Registry is live, what does this mean?
What the Registry actually indexes, what it leaves with you, and the work that does not move to Brussels. Read on
How do you know a product fact is correct?
Establishing a claim, defending it when someone asks and keeping it true afterwards. Read on
Is what we keep hearing actually true?
The claims that circulate most, checked against current primary sources, and what each one rests on. Read on
Has anything changed since we last looked?
A dated record of every material legal, standards and Registry change, and the pages each one affects. Read on
What actually applies now?
Which rules apply today, which start later, which are still pending, and the action each status creates. Read on
Start with what you have.
One product, one code, one spreadsheet. You can see the whole thing before you decide anything.
Beta access
Join the ActivateDigital Beta
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Create real outputs, test the platform and help shape what comes next. We’d love your feedback.
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