{
 "url": "https://activatedigital.ai/knowledge/regulation/gb-ni-eu-market-rules",
 "title": "Selling into GB, Northern Ireland or the EU: Which Product Rules Apply?",
 "description": "Selling products in Great Britain, Northern Ireland or the EU? Start with the destination market, then check your role, product category and current rules.",
 "territory": "reg",
 "category": null,
 "direct_answer": "Start with **where the product will be placed or sold**, not where your business is based.",
 "last_verified": "2026-09-07",
 "verified_label": "Last verified",
 "datePublished": "2026-09-07",
 "dateModified": "2026-09-07",
 "legislation": [],
 "primary_sources": [
  {
   "url": "https://www.gov.uk/guidance/placing-ukca-or-ce-marked-products-on-the-market-in-great-britain",
   "name": "Department for Business and Trade, Placing UKCA or CE marked products on the market in Great Britain"
  },
  {
   "url": "https://www.gov.uk/guidance/placing-ce-or-ce-and-ukni-marked-products-on-the-market-in-northern-ireland",
   "name": "Department for Business and Trade, Placing CE, or CE and UKNI marked products on the market in Northern Ireland"
  },
  {
   "url": "https://www.gov.uk/guidance/placing-ce-marked-products-on-the-market-in-the-eu",
   "name": "Department for Business and Trade, Placing CE marked products on the market in the EU"
  },
  {
   "url": "https://eur-lex.europa.eu/legal-content/EN/TXT/?toc=OJ%3AC%3A2022%3A247%3ATOC&uri=uriserv%3AOJ.C_.2022.247.01.0001.01.ENG",
   "name": "European Commission, The Blue Guide on the implementation of EU product rules 2022"
  }
 ],
 "glossary_terms": [
  "https://activatedigital.ai/knowledge/glossary#digital-product-passport",
  "https://activatedigital.ai/knowledge/glossary#economic-operator"
 ],
 "watch": [],
 "decisions": [],
 "alternates": {
  "html": "https://activatedigital.ai/knowledge/regulation/gb-ni-eu-market-rules",
  "markdown": "https://activatedigital.ai/knowledge/regulation/gb-ni-eu-market-rules.md",
  "json": "https://activatedigital.ai/knowledge/regulation/gb-ni-eu-market-rules.json"
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}