{
 "url": "https://activatedigital.ai/knowledge/regulation/eu-environmental-claims-27-september-2026",
 "title": "What Environmental Claims Can You Still Make in the EU from 27 September 2026?",
 "description": "EU environmental claims rules have applied since 27 September 2026. What you can still claim, what is now prohibited or constrained and the evidence to hold.",
 "territory": "reg",
 "category": null,
 "direct_answer": "Businesses can still make environmental claims to EU consumers after 27 September 2026. The change is that several familiar practices become expressly prohibited or more tightly controlled under the Unfair Commercial Practices Directive, as amended by Directive (EU) 2024/825.",
 "last_verified": "2026-09-01",
 "verified_label": "Last verified",
 "datePublished": "2026-09-01",
 "dateModified": "2026-09-01",
 "legislation": [
  {
   "@id": "https://activatedigital.ai/knowledge/regulation/eu-environmental-claims-27-september-2026#legislation-32024l0825",
   "celex": "32024L0825",
   "name": "Directive (EU) 2024/825",
   "legislationDate": "2024-02-28"
  }
 ],
 "primary_sources": [
  {
   "url": "https://eur-lex.europa.eu/legal-content/EN/NIM/?uri=oj%3AL_202400825",
   "name": "National transposition measures for Directive (EU) 2024/825"
  },
  {
   "url": "https://commission.europa.eu/document/download/3c257883-bb2a-4dd9-a6dc-501d587bb34f_en?filename=faq-empowerting-consumers-gtd.pdf",
   "name": "European Commission, Questions and Answers on Directive (EU) 2024/825, June 2026"
  },
  {
   "url": "https://commission.europa.eu/topics/consumers/consumer-rights-and-complaints/sustainable-consumption_en",
   "name": "European Commission, Sustainable consumption"
  },
  {
   "url": "https://commission.europa.eu/topics/consumers/consumer-rights-and-complaints/enforcement-consumer-protection/coordinated-actions/sustainable-consumption-actions_en",
   "name": "European Commission, coordinated action on environmental claims and existing products"
  },
  {
   "url": "https://ec.europa.eu/commission/presscorner/detail/en/inf_26_1097",
   "name": "European Commission, May 2026 infringement decisions on transposition"
  },
  {
   "url": "https://eur-lex.europa.eu/procedure/EN/2023_85",
   "name": "EU legislative procedure 2023/0085(COD), proposed Green Claims Directive: The Commission FAQ records preliminary Commission-service views and is not legally binding. National authorities and courts enforce the implementing law; the Court of Justice of the European Union is the authoritative interpreter of EU law."
  }
 ],
 "glossary_terms": [
  "https://activatedigital.ai/knowledge/glossary#digital-product-passport",
  "https://activatedigital.ai/knowledge/glossary#green-claims-directive"
 ],
 "watch": [],
 "decisions": [],
 "alternates": {
  "html": "https://activatedigital.ai/knowledge/regulation/eu-environmental-claims-27-september-2026",
  "markdown": "https://activatedigital.ai/knowledge/regulation/eu-environmental-claims-27-september-2026.md",
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}