{
 "url": "https://activatedigital.ai/knowledge/product-identity",
 "title": "Product Identity: Where Do I Start, and What Does It Unlock?",
 "description": "A practical route from stable product identity and governed data to GS1 Digital Link, connected services, Digital Product Passports and lifecycle use.",
 "territory": "impl",
 "category": null,
 "direct_answer": "**Product identity is the stable reference that lets different systems, organisations and services agree which product they are talking about.**",
 "last_verified": "2026-09-16",
 "verified_label": "Last verified",
 "datePublished": "2026-09-16",
 "dateModified": "2026-09-16",
 "legislation": [
  {
   "@id": "https://activatedigital.ai/knowledge/digital-product-passport#legislation-32024r1781",
   "celex": "32024R1781",
   "name": "Regulation (EU) 2024/1781, ESPR",
   "legislationDate": "2024-06-13"
  }
 ],
 "primary_sources": [
  {
   "url": "https://ref.gs1.org/standards/digital-link/uri-syntax/1.7.0/",
   "name": "GS1 Digital Link Standard: URI Syntax 1.7.0"
  }
 ],
 "glossary_terms": [
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  "https://activatedigital.ai/knowledge/glossary#erp",
  "https://activatedigital.ai/knowledge/glossary#gs1",
  "https://activatedigital.ai/knowledge/glossary#gs1-digital-link",
  "https://activatedigital.ai/knowledge/glossary#gtin",
  "https://activatedigital.ai/knowledge/glossary#pim",
  "https://activatedigital.ai/knowledge/glossary#qr-code",
  "https://activatedigital.ai/knowledge/glossary#sku"
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 "decisions": [],
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