{
 "url": "https://activatedigital.ai/knowledge/passport/2d-product-identity-map",
 "title": "2D Product Identity Map: QR Code vs GS1 DataMatrix vs GS1 Digital Link",
 "description": "Compare QR Code, GS1 DataMatrix and Data Matrix with GS1 Digital Link for a Digital Product Passport.",
 "territory": "dpp",
 "category": null,
 "direct_answer": "Choosing a 2D code for a Digital Product Passport is not one decision. It is at least four.",
 "last_verified": "2026-09-03",
 "verified_label": "Last verified",
 "datePublished": "2026-09-03",
 "dateModified": "2026-09-03",
 "legislation": [
  {
   "@id": "https://activatedigital.ai/knowledge/digital-product-passport#legislation-32024r1781",
   "celex": "32024R1781",
   "name": "Regulation (EU) 2024/1781, ESPR",
   "legislationDate": "2024-06-13"
  },
  {
   "@id": "https://activatedigital.ai/knowledge/digital-product-passport/batteries#legislation-32023r1542",
   "celex": "32023R1542",
   "name": "Regulation (EU) 2023/1542, Battery passport Articles 77-78",
   "legislationDate": "2023-07-12"
  },
  {
   "@id": "https://activatedigital.ai/knowledge/evidence/how-product-evidence-travels-downstream#legislation-32026d1736",
   "celex": "32026D1736",
   "name": "Commission Implementing Decision (EU) 2026/1736",
   "legislationDate": "2026-07-14"
  }
 ],
 "primary_sources": [
  {
   "url": "https://knowledge.bsigroup.com/products/digital-product-passport-unique-identifiers",
   "name": "BS EN 18219:2026, Digital product passport - Unique identifiers, public scope"
  },
  {
   "url": "https://knowledge.bsigroup.com/products/digital-product-passport-data-carriers",
   "name": "BS EN 18220:2026, Digital product passport - Data carriers, public scope"
  },
  {
   "url": "https://ref.gs1.org/standards/digital-link/uri-syntax/1.7.0/",
   "name": "GS1 Digital Link Standard: URI Syntax 1.7.0"
  },
  {
   "url": "https://ref.gs1.org/guidelines/2d-in-retail/",
   "name": "GS1 2D Barcodes at Retail Point-of-Sale Implementation Guideline 1.1.0"
  }
 ],
 "glossary_terms": [
  "https://activatedigital.ai/knowledge/glossary#data-carrier",
  "https://activatedigital.ai/knowledge/glossary#delegated-act",
  "https://activatedigital.ai/knowledge/glossary#digital-product-passport",
  "https://activatedigital.ai/knowledge/glossary#economic-operator",
  "https://activatedigital.ai/knowledge/glossary#espr",
  "https://activatedigital.ai/knowledge/glossary#granularity",
  "https://activatedigital.ai/knowledge/glossary#gs1-digital-link",
  "https://activatedigital.ai/knowledge/glossary#gtin",
  "https://activatedigital.ai/knowledge/glossary#harmonised-standard",
  "https://activatedigital.ai/knowledge/glossary#implementing-act",
  "https://activatedigital.ai/knowledge/glossary#resolver",
  "https://activatedigital.ai/knowledge/glossary#unique-product-identifier"
 ],
 "watch": [],
 "decisions": [],
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  "markdown": "https://activatedigital.ai/knowledge/passport/2d-product-identity-map.md",
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}