{
 "url": "https://activatedigital.ai/knowledge/guides/testing-product-information-business-outcomes",
 "title": "How to Test Whether Product Information Changes a Business Outcome",
 "description": "Test whether product information changes a business outcome with one treatment, a credible comparison, a pre-set outcome and a fixed measurement period.",
 "territory": "impl",
 "category": null,
 "direct_answer": "Test one defined information intervention against a credible counterfactual, choose the business outcome **before** you see the result, fix the eligible population and measurement period and report the sample and denominator alongside the effect. Randomise exposure where you can. Where you cannot, use a defensible quasi-experimental comparison and state what it cannot rule out.",
 "last_verified": "2026-09-04",
 "verified_label": "Last verified",
 "datePublished": "2026-09-04",
 "dateModified": "2026-09-04",
 "legislation": [],
 "primary_sources": [
  {
   "url": "https://www.nature.com/articles/s41560-022-01002-z",
   "name": "d'Adda, Gao & Tavoni / Nature Energy: randomised refrigerator energy-cost information trial, 7 April 2022. Used as controlled evidence that a specific product-information treatment can causally change search and purchase choices."
  },
  {
   "url": "https://www.bi.team/publications/leveraging-behavioural-insights-to-design-and-test-the-repairability-index-in-france/",
   "name": "Behavioural Insights Team: repairability index design and evaluation. Used for randomised design testing and quasi-experimental sales evidence, including the overall non-statistically-significant result and channel heterogeneity."
  },
  {
   "url": "https://link.springer.com/article/10.1007/s10640-026-01107-z",
   "name": "Dorner, Tucker, Zhang et al.: DPP green consumer information experiment, 19 August 2026. Used as DPP-specific experimental evidence with explicit laboratory and treatment limits."
  },
  {
   "url": "https://pubsonline.informs.org/doi/10.1287/msom.2017.0686",
   "name": "Gallino & Moreno: The Value of Fit Information in Online Retail, 23 May 2018. Supporting context for measurable economic effects from a specific information intervention in a randomised field setting."
  },
  {
   "url": "https://pubsonline.informs.org/doi/10.1287/mksc.2022.0393",
   "name": "INFORMS / Marketing Science: Smart Green Nudging, 8 August 2024. Used as evidence that returns outcomes can be tested causally with digital transaction data; not treated as a DPP effect."
  },
  {
   "url": "https://developers.google.com/analytics/devguides/collection/protocol/ga4/reference",
   "name": "Google Analytics 4: Measurement Protocol reference. Used for instrumentation capability, not causal proof."
  },
  {
   "url": "https://developers.google.com/analytics/devguides/collection/ga4/set-up-ecommerce",
   "name": "Google Analytics 4: Measure ecommerce. Used for transaction outcome instrumentation, not causal attribution."
  }
 ],
 "glossary_terms": [
  "https://activatedigital.ai/knowledge/glossary#digital-product-passport"
 ],
 "watch": [],
 "decisions": [],
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}