{
 "url": "https://activatedigital.ai/knowledge/guides/product-identity-business-value",
 "title": "Before the Passport: What Is Product Identity Actually Worth?",
 "description": "Why stable, connected product identity pays back before a Digital Product Passport is required, with the evidence and its limits from GS1, eMAG, Google and NHS.",
 "territory": "impl",
 "category": null,
 "direct_answer": "**Stable, connected product identity is worth fixing before a Digital Product Passport forces the issue, because it pays back even if the final passport rules move.**",
 "last_verified": "2026-09-17",
 "verified_label": "Last verified",
 "datePublished": "2026-09-17",
 "dateModified": "2026-09-17",
 "legislation": [],
 "primary_sources": [
  {
   "url": "https://www.gs1.org/services/gdsn/articles/case-study-how-gs1-global-data-synchronisation-network-helping-hospitals-improve-patient-care",
   "name": "GS1, How the Global Data Synchronisation Network is helping hospitals improve patient care: the Geisinger pilot figures. One healthcare pilot; the result combines GDSN, process and GTIN assignment."
  },
  {
   "url": "https://www.gs1uk.org/insights/news/eMAG-marketplace-managing-growth-with-trusted-data",
   "name": "GS1 UK, eMAG: managing marketplace growth with trusted data: the duplicate and conflicting GTIN figures. One marketplace case, not prevalence."
  },
  {
   "url": "https://support.google.com/merchants/answer/7050465",
   "name": "Google Merchant Center Help, Tips to help your products stay approved: the effect of changing a product ID on approval and performance history. Google-specific."
  },
  {
   "url": "https://www.gs1uk.org/insights/press-releases/new-report-proves-point-of-care-scanning-in-the-nhs-improves-patient-safety-releases-back-clinical",
   "name": "GS1 UK, Scan4Safety evidence report press release: the six-trust and Leeds recall figures. Whole-programme outcomes, not the effect of an identifier alone."
  }
 ],
 "glossary_terms": [
  "https://activatedigital.ai/knowledge/glossary#digital-product-passport",
  "https://activatedigital.ai/knowledge/glossary#erp",
  "https://activatedigital.ai/knowledge/glossary#gs1",
  "https://activatedigital.ai/knowledge/glossary#gtin",
  "https://activatedigital.ai/knowledge/glossary#pim",
  "https://activatedigital.ai/knowledge/glossary#qr-code",
  "https://activatedigital.ai/knowledge/glossary#sku"
 ],
 "watch": [],
 "decisions": [],
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  "markdown": "https://activatedigital.ai/knowledge/guides/product-identity-business-value.md",
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}