{
 "url": "https://activatedigital.ai/knowledge/guides/dpp-ecommerce-product-page",
 "title": "Where Does a DPP Have to Appear on an Ecommerce Product Page?",
 "description": "ESPR requires DPP access before a distance-sale contract, but no universal button position exists yet.",
 "territory": "impl",
 "category": null,
 "direct_answer": "For a product that is legally required to have a Digital Product Passport, the DPP cannot be treated as something the customer only discovers after delivery.",
 "last_verified": "2026-09-03",
 "verified_label": "Last verified",
 "datePublished": "2026-09-03",
 "dateModified": "2026-09-03",
 "legislation": [
  {
   "@id": "https://activatedigital.ai/knowledge/digital-product-passport#legislation-32024r1781",
   "celex": "32024R1781",
   "name": "Regulation (EU) 2024/1781, ESPR",
   "legislationDate": "2024-06-13"
  }
 ],
 "primary_sources": [
  {
   "url": "https://single-market-economy.ec.europa.eu/single-market/digital-product-passport/textile-apparel_en",
   "name": "European Commission, Textile Apparel and the Digital Product Passport Supports the Commission's current statement that the future textile DPP will be accessible at online points of sale and through a product data carrier, subject to the final delegated act."
  },
  {
   "url": "https://single-market-economy.ec.europa.eu/single-market/digital-product-passport/economic-operators_en",
   "name": "European Commission, Digital Product Passport for Economic Operators Supports the current Commission business guidance that online marketplaces need to make DPPs accessible for products placed on the EU market through distance selling."
  }
 ],
 "glossary_terms": [
  "https://activatedigital.ai/knowledge/glossary#data-carrier",
  "https://activatedigital.ai/knowledge/glossary#delegated-act",
  "https://activatedigital.ai/knowledge/glossary#digital-product-passport",
  "https://activatedigital.ai/knowledge/glossary#dpp-registry",
  "https://activatedigital.ai/knowledge/glossary#economic-operator",
  "https://activatedigital.ai/knowledge/glossary#espr",
  "https://activatedigital.ai/knowledge/glossary#gpsr",
  "https://activatedigital.ai/knowledge/glossary#granularity",
  "https://activatedigital.ai/knowledge/glossary#qr-code",
  "https://activatedigital.ai/knowledge/glossary#resolver",
  "https://activatedigital.ai/knowledge/glossary#unique-product-identifier"
 ],
 "watch": [],
 "decisions": [],
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  "html": "https://activatedigital.ai/knowledge/guides/dpp-ecommerce-product-page",
  "markdown": "https://activatedigital.ai/knowledge/guides/dpp-ecommerce-product-page.md",
  "json": "https://activatedigital.ai/knowledge/guides/dpp-ecommerce-product-page.json"
 }
}