{
 "url": "https://activatedigital.ai/knowledge/guides/does-better-product-information-sell-more",
 "title": "Does better product information sell more? What the evidence actually shows",
 "description": "Three return figures circulate in this category and none survives being looked up. What the only controlled evidence found, and how to measure it yourself.",
 "territory": "impl",
 "category": null,
 "direct_answer": "No credible measurement exists of what a digital product passport returns. That is a narrower statement than it looks, and the narrowing matters: controlled experiments do exist for particular pieces of product information, and none of them is a passport.",
 "last_verified": "2026-08-30",
 "verified_label": "Sources as at",
 "datePublished": "2026-08-30",
 "dateModified": "2026-08-30",
 "legislation": [],
 "primary_sources": [],
 "glossary_terms": [
  "https://activatedigital.ai/knowledge/glossary#digital-product-passport",
  "https://activatedigital.ai/knowledge/glossary#gs1"
 ],
 "watch": [],
 "decisions": [],
 "alternates": {
  "html": "https://activatedigital.ai/knowledge/guides/does-better-product-information-sell-more",
  "markdown": "https://activatedigital.ai/knowledge/guides/does-better-product-information-sell-more.md",
  "json": "https://activatedigital.ai/knowledge/guides/does-better-product-information-sell-more.json"
 }
}