{
 "url": "https://activatedigital.ai/knowledge/guides/ai-shopping-agents-product-data",
 "title": "What Product Data Do AI Shopping Agents Need?",
 "description": "What product data AI shopping agents need, why product truth and offer truth should stay separate, and how product feeds, UCP and MCP fit together.",
 "territory": "impl",
 "category": null,
 "direct_answer": "An AI shopping agent needs enough structured information to identify the exact purchasable product or variant and understand what it is. It also has to connect that to the seller and know the current commercial state the task needs. That commonly means stable product identity and descriptive facts plus live or frequently refreshed data such as price, availability and market-specific offer conditions.",
 "last_verified": "2026-09-06",
 "verified_label": "Last verified",
 "datePublished": "2026-09-06",
 "dateModified": "2026-09-06",
 "legislation": [],
 "primary_sources": [
  {
   "url": "https://developers.openai.com/commerce/specs/file-upload/products",
   "name": "OpenAI Developers, Agentic Commerce product feed specification"
  },
  {
   "url": "https://openai.com/policies/merchant-feed-terms-of-service/",
   "name": "OpenAI, Merchant Feed Terms of Service"
  },
  {
   "url": "https://developers.google.com/merchant/ucp/guides/tools/merchant-center/overview",
   "name": "Google for Developers, About UCP integration in Merchant Center"
  },
  {
   "url": "https://developers.google.com/merchant/ucp/guides/overview/merchant-center",
   "name": "Google for Developers, Prepare your Merchant Center account for UCP"
  },
  {
   "url": "https://shopify.dev/docs/agents/catalog/storefront-catalog",
   "name": "Shopify Developers, Storefront Catalog MCP"
  },
  {
   "url": "https://www.shopify.com/ucp",
   "name": "Shopify, Universal Commerce Protocol"
  },
  {
   "url": "https://blog.modelcontextprotocol.io/posts/2026-07-28/",
   "name": "Model Context Protocol project, 28 July 2026 specification release"
  },
  {
   "url": "https://www.w3.org/TR/prov-primer/",
   "name": "W3C, PROV Primer"
  }
 ],
 "glossary_terms": [
  "https://activatedigital.ai/knowledge/glossary#digital-product-passport",
  "https://activatedigital.ai/knowledge/glossary#economic-operator",
  "https://activatedigital.ai/knowledge/glossary#pim",
  "https://activatedigital.ai/knowledge/glossary#traceability"
 ],
 "watch": [],
 "decisions": [],
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  "markdown": "https://activatedigital.ai/knowledge/guides/ai-shopping-agents-product-data.md",
  "json": "https://activatedigital.ai/knowledge/guides/ai-shopping-agents-product-data.json"
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}