{
 "url": "https://activatedigital.ai/knowledge/guides/accessible-packaging-product-code",
 "title": "How Can an On-Product Code Make Packaging Information More Accessible?",
 "description": "See how an on-product code can route to accessible digital information while keeping routing, presentation, language and packaging-law duties separate.",
 "territory": "impl",
 "category": null,
 "direct_answer": "An on-product code can move information from a physically constrained pack into a digital presentation. That presentation is easier to navigate, enlarge, hear or operate with assistive technology. The code is only the route: accessibility depends on the destination, its content and the interaction design.",
 "last_verified": "2026-09-04",
 "verified_label": "Last verified",
 "datePublished": "2026-09-04",
 "dateModified": "2026-09-04",
 "legislation": [
  {
   "@id": "https://activatedigital.ai/knowledge/guides/accessible-packaging-product-code#legislation-32019l0882",
   "celex": "32019L0882",
   "name": "Directive (EU) 2019/882: binding EU accessibility law within its scope. It is not used here as a universal optical-code requirement.",
   "legislationDate": "2019-04-17"
  }
 ],
 "primary_sources": [
  {
   "url": "https://ref.gs1.org/standards/resolver/",
   "name": "GS1-Conformant Resolver Standard, release 1.2.1: used for multiple typed links, optional language/media metadata and the constraint that context is not a universal required value space."
  },
  {
   "url": "https://newsroom.kellanova.com/2025-9-3-pringles-navilens-tomorrowland",
   "name": "Kellanova, Pringles x NaviLens accessibility update: first-party evidence of a scaled NaviLens accessibility deployment across Kellanova products in Europe."
  },
  {
   "url": "https://www.w3.org/TR/WCAG22/",
   "name": "W3C, Web Content Accessibility Guidelines (WCAG) 2.2: current normative web-accessibility standard for digital presentation."
  },
  {
   "url": "https://publications.jrc.ec.europa.eu/repository/handle/JRC134602",
   "name": "Joint Research Centre, Using QR codes to access food information: behavioural evidence that a scannable route should not be equated with use or information exposure."
  }
 ],
 "glossary_terms": [
  "https://activatedigital.ai/knowledge/glossary#digital-product-passport",
  "https://activatedigital.ai/knowledge/glossary#gs1",
  "https://activatedigital.ai/knowledge/glossary#jrc",
  "https://activatedigital.ai/knowledge/glossary#ppwr",
  "https://activatedigital.ai/knowledge/glossary#qr-code",
  "https://activatedigital.ai/knowledge/glossary#resolver"
 ],
 "watch": [],
 "decisions": [],
 "alternates": {
  "html": "https://activatedigital.ai/knowledge/guides/accessible-packaging-product-code",
  "markdown": "https://activatedigital.ai/knowledge/guides/accessible-packaging-product-code.md",
  "json": "https://activatedigital.ai/knowledge/guides/accessible-packaging-product-code.json"
 }
}