{
 "url": "https://activatedigital.ai/knowledge/evidence/small-business-product-fact-observability",
 "title": "Which Product Facts Can a Small Business Verify Itself?",
 "description": "Separate public, internal, supplier-held and not-reliably-measurable product facts, and understand what each evidence source actually proves.",
 "territory": "evid",
 "category": null,
 "direct_answer": "A [small business](https://activatedigital.ai/knowledge/small-business) can establish some product facts from its own controlled records. Other facts require supplier access, specialist evidence or a source outside the business. Publicly visible information is useful, but it cannot tell you what the business holds internally.",
 "last_verified": "2026-09-02",
 "verified_label": "Last verified",
 "datePublished": "2026-09-02",
 "dateModified": "2026-09-02",
 "legislation": [],
 "primary_sources": [],
 "glossary_terms": [
  "https://activatedigital.ai/knowledge/glossary#economic-operator",
  "https://activatedigital.ai/knowledge/glossary#gs1",
  "https://activatedigital.ai/knowledge/glossary#gs1-digital-link",
  "https://activatedigital.ai/knowledge/glossary#sku"
 ],
 "watch": [],
 "decisions": [],
 "alternates": {
  "html": "https://activatedigital.ai/knowledge/evidence/small-business-product-fact-observability",
  "markdown": "https://activatedigital.ai/knowledge/evidence/small-business-product-fact-observability.md",
  "json": "https://activatedigital.ai/knowledge/evidence/small-business-product-fact-observability.json"
 }
}