{
 "url": "https://activatedigital.ai/knowledge/evidence",
 "title": "How we know, and what a blank means",
 "description": "How ActivateDigital treats evidence, missing information, conflicting sources and uncertainty without filling gaps with plausible-looking answers.",
 "territory": "evid",
 "category": null,
 "direct_answer": "Most product data systems carry two states. There is a value or there is a blank, and the blank means nothing in particular. This page is about how we establish whether something is known. What a business may itself publish when a field is unknown is a different question, answered on [Stating what you do not know](https://activatedigital.ai/knowledge/evidence/stating-what-you-do-not-know).",
 "last_verified": "2026-08-28",
 "verified_label": "Sources as at",
 "datePublished": "2026-08-28",
 "dateModified": "2026-08-28",
 "legislation": [],
 "primary_sources": [],
 "glossary_terms": [
  "https://activatedigital.ai/knowledge/glossary#market-surveillance",
  "https://activatedigital.ai/knowledge/glossary#reach"
 ],
 "watch": [],
 "decisions": [],
 "alternates": {
  "html": "https://activatedigital.ai/knowledge/evidence",
  "markdown": "https://activatedigital.ai/knowledge/evidence.md",
  "json": "https://activatedigital.ai/knowledge/evidence.json"
 }
}